StrideOn Australia is a provider of high quality mobility devices for purchase or hire that bring freedom and independence to their customers.
The brief was to maintain the feet of the old logo but modernise the brand and simplify the website and print communication. The other important task was to create a highly functional website that would automate a lot of their time-consuming manual processes such as taking hire bookings and sales over the phone as well as shipping estimates.
The solution to the brand modernisation was to feet on the logo was to along with a fresh colour palette and modern type, the clever use of graphic people silhuettes paired with their existing product photography, to demonstrate and bring the product to life without an expensive lifestyle shoot. To keep the website on budget we started with a wordpress template that we edited heavily and installed a booking plug-in, e-commerce plug-in and courier-plug-in (amoungst others).
Brand identity development and design
WHAT OUR CLIENT HAS TO SAY:
“We have been very impressed by your ability to work with us and within our parameters to deliver a logo that symbolises our vision in a stylish and modern image and at all times maintaining the “feet” in fact adding more feet, who would have thought so many feet would work so well together!”