Branding:
The formula for a great logo
After 15 years of designing logos, I’ve begun to find some commonalities in successful logos that stand the test of time.
Advice:
Why your business name matters
Why a good name means being remembered & why being remembered means more business! An excellent real life example from our recent holiday.
Websites:
WordPress – the Swiss Army knife of website platforms
It’s no secret that we at Fresh Eyes love WordPress as a CMS for building our clients’ websites, and this very website (our own). It’s come a long long way from its days as a blogging platform.
Advice:
Evolution or Revolution? 4 rebranding strategies
How subtle or dramatic can the change be without your current customer wondering where you went, or will your customers welcome the fresh change?
Advice:
6 things to consider when hiring a brand designer
Choosing a designer to create your brand identity is a daunting prospect. It’s a leap of faith but with a little due diligence and consideration you can find your partner to success.