Why your business name matters

Last week I had a first hand experience (client side) of the importance of a business name. My family was preparing for a short trip to the Gold Coast to get some much needed vitamin D and before we went decided to book some cheap parking close to the airport.

We’ve previously used two different airport parking service. Both great prices, both friendly bus drivers, both kept our car in secure uncovered car parks.

One business is called ‘Busy Beaver’ with a cute buck tooth beaver logo and a distinctive brown and orange colour palette for their transfer busses and premises. The other service we’ve used was called ‘something? Parking’ or ‘parking something?’ honestly I can never remember, it’s so generic that my brain does not retain it.

Like most people I google phone numbers rather than hold onto business cards and magnets, so who do you think got my business?

So next time you’re naming a business think about how people will interact with the name of your business. You don’t always need to be so literal and sometimes a Tagline can clarify the nature of your business.

Busy Beaver brand
Busy Beaver brand

Please note: we did not design the brand or business name for Busy Beaver nor are we affiliated with them, we’ve just a happy customer of their’s and it makes for a great example of effective naming & branding.

If you need help with your business name then contact us for a free quote and consultation.

WordPress – the Swiss Army knife of website platforms

It’s no secret that we at Fresh Eyes love WordPress as a CMS for building our clients’ websites, and this very website (our own). It’s come a long way from its days as a blogging platform.

According to Forbes, in 2016 WordPress was powering 25% of all websites. Some of the more notable WordPress websites are: The New Yorker, BBC America, Beyonce, MTV News, & Variety.


Simply put, it’s an open source CMS platform boasts thousands of plugins for almost every functionality imaginable, some free, some paid, it’s truely a Swiss-army knife of website platforms.


CMS is short for Content Management System. In other words, once the website is all set up, it allows the site admins (you and your staff) to add content to the website without knowing a single line of HTML.

Other CMS systems include: Magento, Shopify, Squarespace – they all have various business models but the other advantages of WordPress it’s open source and there is an unequalled number of plug-ins to choose from that add specific functions to your site.

Recently we had a client who was expending a lot of time and energy taking manual product hire bookings, product sales and courier quotes over the phone. On a very tight budget we’ve been able to streamline and automate these 3 major processes by using some of wordpress’s incredibly powerful plug-ins saving them countless man hours.


Yoast SEO
Improve your WordPress SEO: Write better content and have a fully optimised WordPress site using the WordPress SEO plugin.

An e-commerce toolkit that helps you sell anything. Beautifully.

Firewall, malware scan, blocking, live traffic, login security & more.

The Events Calendar
A fully featured event management system.

A powerful (free) membership plugin for WordPress. Protect/secure members only content with roles/capabilities.

Feed Them Social
Custom feeds for Facebook pages, groups, events, album photos, videos & covers, Twitter, Vine, Instagram, Pinterest & YouTube on pages and posts.

WooCommerce Rental & Booking System + Extended Support

We at Fresh Eyes Studio can create a cost effective fully branded website to suit most budgets. For large budgets we can build a custom theme from scratch just for you and or if you’re on a tight budgets we can start with a pre-existing template and edit it so it’s branded and customised for you. Contact us for a free quote and consultation.